LIVE THE DIFFERENCE 2026: AN ENERGY THAT CROSSES BORDERS AND CONNECTS PEOPLE, IDEAS, AND NEW PERSPECTIVES.

On September 18 and 19, 2026, FAE brought dealers, end customers, employees, and friends together for LIVE THE DIFFERENCE 2026: an event designed to offer a firsthand experience of what it means to be FAE.

Over two days, the company welcomed 1,000 participants from more than 40 countries to Italy. It was neither a product presentation nor the celebration of an anniversary, but an opportunity for FAE to open its doors to valued friends and partners and show them the place where its products are made, the technological investments that support its growth and, above all, the people and values behind its continued development.

“We had decided that the time had come to pause for a moment and thank our customers and partners for the trust they have placed in us over the years, to show them who we are, how we work, how we build our products, and the principles on which FAE has built its journey,” says Diego Scanzoni, President of FAE.

The first day, September 18, gave attendees a look inside the company's production operations. Through guided Factory Tours, guests first visited the FAE plant in Gambellara, in the province of Vicenza, and then FAE headquarters in Fondo, Val di Non (Trento), following the entire process up close, from laser cutting the steel sheet to final testing of the complete product. The tour clearly showed the direction the company has taken in recent years: continuing to invest in facilities, technologies, and new processes to increase production capacity and maintain the highest quality standards, thus enabling it to respond ever better and faster to the needs of a growing global market.

LIVE THE DIFFERENCE was also a journey through the place where FAE was born and where its home remains. On the morning of Saturday, September 19, guests could choose from a variety of experiences in Val di Non, from exploring the valley's natural beauty to horseback riding and from rafting to visiting local wineries and castles. It was a way to discover more, not just about the company, but also about the setting that is such an important part of its history.

On Saturday afternoon, the headquarters in Fondo welcomed guests from around the world to the “FAE Village”, an informal space specially created for attendees to meet, share experiences, and strengthen relationships built across many different countries. Surrounded by FAE attachments and tracked carriers, more than 600 dealers and end customers, together with FAE employees, enjoyed convivial moments with live music and local specialties. The special occasion concluded after sunset with a drone light show set against the natural backdrop of the mountains of Val di Non.

The evening continued with an immersive Dinner Show combining food, music, and international-level performances. Created especially for FAE, the multimedia show brought together the energy of music and the expressiveness of performers in three acts that symbolically traced the creation of an FAE machine, from initial intuition to concrete final product, in a symphony of thought, expertise, and passion.

In his speech, Diego Scanzoni emphasized the significance of having so many customers and employees present: “FAE has been by your side over all these years, and FAE wants to remain by your side for many years to come. Because we continue to invest in the future. We invest in products, of course. We invest in technology. But above all, we invest in people, in ideas, and in the values we want to pass on to future generations.”

LIVE THE DIFFERENCE 2026 was a tangible representation of what FAE is today: a global company made up of people committed to excellence, understood not only as product quality, but as the daily determination to grow better, to innovate and, in the words that have accompanied the company for many years, to “make the difference.”