From Land Clearing Attachments to Remote-Controlled
Mulchers: FAE USA Inc. continues its legacy of innovation with the launch of four groundbreaking products at Sunbelt Ag Expo, solidifying its position as an industry frontrunner.
FAE has made a habit of setting trends. With its wide range of robust and innovative mulchers, tillers, rock crushers, road planers, and tracked carriers, this is no surprise. FAE’s advanced and user-friendly technologies,
like the SONIC system, have taken the industry by storm, reducing downtime and boosting productivity by over 30%. As copycats appear, it becomes more and more clear that FAE is the leader of the pack in technological innovation.
To complement this focus on innovation, FAE has developed an end-user first model, establishing training programs and resources to allow dealers to offer the best service possible. FAE’s dedication to quality and innovation has resulted in unprecedented growth, positioning the company to further push the possibilities for mulching and land management equipment.
Strategic Location and Commitment to Growth
Since its founding in Fondo, Italy more than 30 years ago, FAE has expanded to have seven major distribution centers across the globe. From these distribution centers, they have developed a high-quality network of more than 1000 dealers worldwide.
FAE’s USA headquarters is located in Flowery Branch, GA. This 40K square foot purpose-built facility stocks machines and parts to distribute all across the United States and to most of Latin America. It also houses service, parts, logistics, customer support, administrative, financial and local sales, and marketing teams.
Of FAE USA’s Georgia facility, CEO Giorgio Carera said, “When we established FAE USA over 20 years ago, we chose NorthGAand later HallCounty specificallyand the Flowery Branch/Oakwood area to be the best selection and the most inviting and industry friendly community for our long-term commitment and rapid growth plans.”
He continued, “Georgia and its surrounding states in the southeast are a main market for this type of equipment and logistically very well located to serve the rest of the country.”