Edwin McCain

Five Years of Collaboration With FAE USA

It has been 5 years since a wonderful friendship and professional collaboration began to develop between FAE USA and singer & songwriter, Edwin McCain.  

McCain has built a very successful music career over the past 25 years, with 2 enduring major American pop-rock hits and running over 100 performances annually throughout the US. 

What many fans of the “great American romantic” are unaware of is that the timeless singer also shares a deep passion for land management. So much so that he owns and manages his very own land management company in South Carolina, called Nomad Land Management, which focuses on managing land in the most sustainable way. 

“The collaboration between Edwin and FAE USA was a pure coincidence,” says Giorgio Carera, CEO of FAE USA. “I met Edwin through a common friend  at one of his concerts in Atlanta.” 

“After a few days Giorgio reached out to me,” said Edwin, “he wanted me to do music for a video for FAE, and I said, I'd love to do that and I'd love to also be your spokesman,” Edwin told us.  “Giorgio said, well, what do you know about forestry management? So I sent him a picture of my mulching machine and that was how it all began.”


Today McCain is one of FAE USA’s top spokesmen, with a relationship based on friendship and trust. “We don't have a contract,” said McCain. “We don't have to. We look each other in the eyes, we shake each other's hands and that's the extent of my deal with FAE. It's never been a problem and that is so rare to see these days.” he noted. 

According to Carera, “the collaboration is purely based on friendship and mutual passion for the equipment as well as making the industry more known for the benefits that land and forestry management bring to the environment”. The CEO’s stand point is that land management applications, such as fuel reduction and fire breaks that help save the forest from wildfires, among many others, are extremely important for a better environment and yet there is a lack of knowledge about this type of equipment. “Edwin shares our passion and our vision, making his spokesmanship role for FAE very authentic, enthusiastic and far reaching,” added Carera.  

McCain's South Carolina based land management endeavor, Nomad Land Management, is a thriving business that handles jobs of all sizes. They currently run two FAE UML/SSL skid steer forestry mulchers including a VT and a Sonic model and McCain himself is pretty active in operating the equipment in many of the job sites. 

“In the five years that I've been with FAE, I've grown this business dramatically and obviously with FAE’s help because the visibility was there.” Said McCain “I've also never had a failure on the FAE equipment that I own. The only thing I've ever done is change teeth and regular maintenance on both mulching heads. Anybody that does any kind of forestry mulching knows that you run into all kinds of unexpected obstacles. And when you’ve never had a break it's pretty amazing. It's amazing what these FAE heads are capable of enduring,” said the singer and land management entrepreneur, attesting to his experience with the quality of the FAE machines he’s been operating for the last 5 years.

Apart from residential and commercial development, Nomad Land Management is big on wildlife preservation, habitat, food plots and other large track recreational land clearing and wildlife development projects. “We will go to someone's recreational property and clear it, clean it up with the mulchers, reclaim the land and then plant for wildlife.” Said McCain. If they specifically want to have Turkey, then we plant for Turkey. If they want deer, we do food plots for deer or if they want to have quail then we can plant grasses specifically for the quail. Those are my favorite jobs to do because I really like developing wildlife habitat.” He added.

Edwin’s perspective on wildlife habitat is important and relevant because it is perfectly aligned with FAE’s vision and commitment to providing equipment that is engineered and designed to support and build more sustainable land. 

Another interesting viewpoint is McCain’s way to contrast music with land management work. “It seems strange to many that I enjoy land management as much as I like playing music,” he stated. “It's really not that different. It's the same ethic. It's the same sense of enjoyment.
There's definitely times in this [land management] business where you have to be super creative about how we're gonna get things done. There's always the unexpected that we come across and we really have to think and get creative to be able to finish the job.”  

While both music and land management are creative activities for Edwin, he appreciates the differences and variety in daily routine and artistic processes. “This business allows me to create balance and not be always on the road, away from my family.

It gives me a different perspective and then, when I get back to music, I'm happy to rediscover it.

Another thing I really like about operating equipment is that it has a completion component. Whereas life as a musician and being on the road, it's much like painting the golden gate bridge, you're never really finished. You finish painting it and then you start all over again.”


The friendship and collaboration between FAE and Edwin McCain is headed towards a bright future. “FAE is seeing amazing success and I'm growing right alongside,” said McCain. “I hope to be a part of FAE through this whole journey. You could hold FAE up as an entire company, globally, and say: this is how you do it! This is how you take care of people and you create balance and you have a good corporate culture and you have the highest excellence in design and manufacturing. With FAE, all you gotta do is see the entire corporate culture and you know it's about excellence and that's it. This is the kind of people I want to be friends with and do business with.”

Edwins collaboration with FAE is a great example of the relationships that FAE sets out to build, whether with customers, partners, employees, suppliers, enthusiasts or collaborators, the aim is the same: a win-win for everyone, the FAE way.   

(By Maria Bray)


Pursuant to current legislation and the provisions of Article 13 of EU Regulation 2016/679 of the European Parliament and the Council of Europe of 27 April 2016 dealing with the protection of natural persons with regard to the processing of personal data and the free circulation of said data (hereinafter "Regulation"), we inform you that the Data Controller of the data you have provided is FAE Group S.p.A. (hereinafter FAE) whose registered office is Unit 18| of the Zona produttiva I-38013 Fondo (TN) Tax Code and VAT no. 01942570225

Web browsing data The IT systems and software programs used for running this website collect certain personal data whose transmission is implicit in the use of Internet communication protocols (e.g. the IP addresses or domain names of the computers used by users who access the website, as well as the URI addresses -Uniform Resource Identifier - of the information requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server -success, error, etc.). and other parameters relating to the operating system and to the user’s IT environment. This information is not collected in order to be linked to identified data subjects, but by its nature could, through processing and association with data held by third parties, allow users to be identified.

The data is used for the sole purpose of obtaining statistical information not associated with any user identification data on the use of the website and to check that it is functioning correctly and is deleted immediately after processing. The data may be used to ascertain liability in the event of hypothetical computer crimes against the website.

Data provided voluntarily by the user

The user is not required to provide his or her personal data in order to access this website.

However, any contact with FAE, or the discretionary, deliberate or spontaneous sending of messages, e-mails or conventional mail, to the FAE addresses indicated on this website will result in the subsequent acquisition of the address, including e-mail, of the sender or their telephone number, which are needed in order to respond to requests, as well as any other personal data included in their correspondence.

The data will be used only for the purpose of responding to the user's request. It will be used only internally for commercial purposes and will not be passed on to third parties.

The processing of data for these purposes does not require your consent since it is necessary for the implementation of a contract to which you are a party or the implementation of pre-contractual measures taken at your request (Article 6, paragraph 1, letter b) of the Regulation), as well as, where applicable, to fulfil a legal obligation (Article 6, paragraph 1, letter a) of the Regulation).

The processing of the data will be carried out by personnel appointed by FAE using procedures, technical and IT tools intended to protect the confidentiality and security of your data and involves collecting, recording, organizing, storing, consulting, processing, modifying, Xing, extracting, comparing, using, linking, blocking, communicating, disseminating, deleting or destroying said data including a combination of two or more of the above activities.
Your data will not be passed on to others.

Within the scope of its activities and for the purposes indicated above, FAE may use services provided by third parties acting on behalf of FAE and according to its instructions, as data controllers. These third parties provide FAE with processing or core services (e.g. IT services for the functioning of the site). You can request a complete and updated list of the persons appointed as data controllers by getting in touch with one of the contacts listed below. The data may be circulated within the European Union, where FAE or its suppliers are based or have their own servers in these countries. The data will not be circulated outside the European Union. FAE shall have the right, at any time, to exercise the rights provided for under current legislation, including the right to:

by sending a specific request to XX email:

Unsubscribe from Newsletter
At any time the User can cancel his/her subscription to the FAE Newsletter by following the instructions given in the email received.

Website guidelines for curriculum vitae collection

Purpose of processing
We inform you that the personal data voluntarily provided by you will be processed by , as personal data controller, exclusively for the research and selection of personnel, for current and future open positions, via paper-based, electronic or telematic means, whichever is most suitable for guaranteeing the security and confidentiality of the related processed data.

Processing procedure
Personal data will be processed mainly using IT equipment. Personal data that you voluntarily provide, either by filling in online forms or by spontaneous submission of your curriculum vitae, via the website of as part of the application process, will be stored in a data handling application of exclusively for the purposes indicated above, and for the period stipulated by the relevant legislation.
For the purposes of this paragraph, undertakes to observe specific security measures to prevent the loss of data, its illicit or incorrect use and unauthorised access, in full compliance with the laws and regulations.

Compulsory/voluntary provision of data
Personal data is provided voluntarily. However, the refusal of the interested party to provide personal data will make it impossible for the Data Controller’s to process the data and, consequently, it will be impossible to evaluate the application and to proceed with a potential selection of the candidate.

Data Controller and Responsible Officer
The Controller for the described processing activities is , with headquarters in .
Processing operations will be carried out by Assignees appointed by the Data Controller and/or the Officer responsible for data processing, who operate under their direct authority in compliance with the instructions received.

Persons/bodies to whom/which personal data may be communicated, or who may access them in their capacity as Responsible Officers or data processing officers
For the sole purpose of maintaining this website and the database containing personal data received, may use third parties that, in this way, may gain access to your data. In any case, these bodies guarantee the adoption of security and confidentiality criteria equivalent to those adopted by , and operate in the capacity of external data processing bodies.

Rights of the interested party
The interested party has the right to obtain confirmation of the existence of his/her personal data, and of their communication, in an intelligible manner.
The interested party has the right to know the content and the origin of the personal data.
The interested party furthermore has the right to demand:

a) the updating, amendment, or, where he/she has an interest in it, the integration of the data;
b) the deletion, anonymization or blocking of unlawfully processed data, including data that does not need to be retained for the purposes for which it was collected or subsequently processed;
c) confirmation that those to whom the data is communicated or disclosed are notified of the actions referred to under points (a) and (b), including their content, unless the fulfilment thereof proves impossible or involves the use of means that are clearly disproportionate to the right being protected.

The interested party has the right to object, in whole or in part, for legitimate reasons, to the processing of personal data concerning him/her, even if it is pertinent to the collection purposes stated;

In any case, the interested party remains free, at any time, to revoke consent by sending an informal notice to that effect to , at .