FAE GROUP - A NEW IMAGE
A new logo and corporate image to face future challenges
Drawing on the strength of consolidated success in its key world markets, FAE Group has undertaken a corporate restructuring process in recent months that has led to the launch of a new logo and corporate image created by the branding agency, Robilant e Associati, in Milan.
Looking towards the future, FAE Group saw the value in streamlining it’s global efforts with a “one brand” strategy: powerful attachments and unstoppable tracked carriers unite under one single brand.
Therefore the PrimeTech brand has been discontinued and the PT Series and PT D:Mine lines have now been renamed FAE Tracked Carriers and FAE Demining.
“We have decided to join forces to create economies of scale that enable us to be even more competitive in the market,” said Diego Scanzoni, Chairman of the FAE Group. “PrimeTech, already fully owned by us, can now count on a strong and successful brand as well as shared investments in advertising.”
But what features will the new brand have? Dynamism and innovation, in the name of tradition. In fact, the logo is still recognizable but profoundly changed at the same time. The triangle, which distinguishes the FAE Group across the world, comes to life and becomes a fan, symbolizing the movement of a rotor, while the lettering moves around in a dynamic play on perspectives that represents the company’s path towards the future.
The slogan, “Make the Difference”, summarizes the spirit that brings the FAE Group to life. The desire to do our utmost to make a difference, in every area and at every level, in product quality, technology, company procedures, workplace and also in society and in the world.
"We are also revamping our website and our social media channels," adds Davide Baratta, Sales Director of FAE Group, "and we are strengthening the marketing department in order to communicate even more effectively in all markets. Drawing on an innovative business strategy and these crucial new digital tools, we are ready to consolidate and create FAE Group’s success in the years to come.”